Innovative Sales and Marketing ideas for B2B and B2C Companies with AR/VR
VR and AR Marketing are effective ways to grab target audiences for both B2B and B2C brands. Virtual reality tools amplify a brand’s presence….
December 08 2021 6 mins read
What is VR and AR Marketing?
VR and AR Marketing are effective ways to grab target audiences for both B2B and B2C brands. Virtual reality tools amplify a brand’s presence, making it a marketing tool for conveying the brand’s unique voice in the competitive digital world.
Interactive visuals, technologies and stereo audio effects make the VR experience more intuitive than other modes of marketing. Brands can easily immerse their customers to experience their product or service in a virtual world with an immersive VR platform. While some VR marketing techniques involve visual mediums, the other involves multi-sensors for the device used. For instance, VR headphones offer 360 degrees immersive experience to the audience, and an AR filter can help overlay B2B products or B2C services onto the camera.
AR marketing is a technology that uses a virtual image taking place in the real world overlaying the objects and products. AR marketing is less expensive and feasible than traditional marketing. The AR mediums for marketing require just a desktop app or phone and it’s viable to people in the digital world.
Glimpse from Saint Gobain’s 360 Degree Virtual Reality Video
How to effectively use VR and AR to boost brands’ sales and marketing?
Brands and/or products’ visualisations are effective in VR and AR marketing as presentations, products, cosmetics and eye-glasses brands are getting a good amount of traction in their marketing rate of investments. These technologies let users potentially see how a product fits them without even looking at it in real-time with the aid of mobile phones and desktop apps.
Many renowned brands are shifting to Virtual and augmented reality marketing to enable their customers to seamlessly try out products virtually. Considering the options to provide consumers with a holistic view of their product/brand, it is less likely that consumers dislike/provide negative feedback upon buying and consuming products. Guess what? Over 60% of e-commerce products are being returned due to not meeting the consumers’ expectations. According to a report by Delloite, industries such as furniture, shoes, garments, furniture and cosmetics companies are experiencing positive marketing ROI after adopting AR marketing.
Glimpse from Radiance Reality’s AR VR Visualizer
Benefits of VR Marketing
- Boundless possibilities
- Personalised experience
- Improved brand awareness
- Top-notch marketing RoI
- Scalable technology
Benefits of AR Marketing
- Better user experience
- Authentic brand communication strategy
- Improves purchases
- Provide Brand Exposure
- Easy access to experiencing new products
- Create a buzz around the product
- Convert target audiences to consumers
Some of the top-notch brand’s VR and AR Marketing strategies
- Saint Gobain’s 360 Degree Virtual Reality Video
- Radiance Reality’s AR VR Visualizer
- TAFE’s VR interactive models.
- AR experience for Nissan cars.
Want a customised VR and Modules to boost your brand’s RoI? Contact us today.
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