About the project

About the Client :

Saint-Gobain Sekurit India Ltd., part of the 350 year old Saint Gobain group of companies, is the the automotive glass business of the group and manufactures glazings primarily for commercial vehicles and 3-wheeler OEMs and for the replacement market.

Project Requirements :

Sekurit wanted to deliver an impactful message about the key features of their latest Automobile Product to their OEM Clients in a quick engagement time.

XR Labs Solution :

XR labs designed and executed a 360 Degree Virtual Reality Video which puts the user in the driving seat of an automobile and delivers the advantages of the Sekurit Glass. Care was taken to ensure the environment, and other vehicles are as indianised as possible to increase immersion and emotional impact for the end user. We created custom assets such as long lengths of road in a busy Indian City, Rajasthan Highway and many Indianised vehicles such as Autorickshaws, Indian Goods Carrier and Water Tanker. Tasked with a fast timeline, traditional 360 Degree renders from 3DS Max was out of the question due to the humongous render times. XR Labs designed and executed a render pipeline that enables rendering out 360 Degree Videos directly from the Unreal Engine 4. The Sound Design in 3D Especially played a key role as the sound decibel reduction was one of the key features of the product.