Rise of WebAR - Interesting applications of Browser based AR experiences
December 22 2021 6 mins read
What is Web AR?
Web AR for Product Visualization
Web AR visualisation is widely adopted and prominent in e-commerce, furniture, and clothing brands. The interactions created via Web AR offer consumers a different buying experience, resulting in conversion rather than just getting the information as required.
Projecting your products and services visually in a physical environment is tedious and cost-effective. But, Web AR technology makes this process more straightforward with a one-time investment that fetches you better results for years.
In recent times, many industries have begun seeing the pros of product visualisation using the Web AR, and the industries such as tourism and travel that provides interactive and immersive experience upskill their employees to get hands-on experience in monitoring and suggesting new features on their existing Web AR to increase user retention.
Elevate your Marketing Efforts with Web-based AR Apps
One of the exciting facts about Web AR is that the URL acts as a new marketing channel, just like your email campaigns, banner ads, social media posts, and others. This advantage will help create a new dimension in your marketing plan to improve customer engagement. As per a report by the Harvard Business Review, just a 5% increase in user retention will increase profit by over 25%. Hence, it is obvious not to miss out on adopting Web AR as one of your marketing channels.
Immersive Online Product Launches
Web AR can completely change your experience of launching the products. Instead of physical events, businesses can create AR portals via the website to help audiences view products embedded in the environment of their choice. All additional information about products can be provided during the live presentation. Guess what? Users can experience and see the new product launch from the comfort of their homes.
Web AR Stats
- Over 80% of medium-scale organisations started experimenting with AR technologies to elevate their business growth.
- Web AR awareness is very high amongst people between 16 and 40 years
- Over 60% of online and e-commerce shoppers prefer to purchase where they get AR experience.
- Over 40% of people are comfortable paying an extra amount to a product when they get an opportunity to preview through AR.
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