CLIENT
Petromin Nissan
Location
Kingdom of Saudi Arabia
Deliverables
Augmented Reality
Year
2022
Petromin Saudi - AR Marketing Experience for Nissan Dealership
About the Customer :
Petromin Corporation (Petromin) is a leading lubricants and automotive services company in the Kingdom of Saudi Arabia operating four lines of business: oil lubricants, car servicing (Petromin Express), fuel retailing and car dealerships. With more than 5,000 employees, Petromin exports its products to over 40 countries in the GCC, Middle East, Africa and Asia.
About the Project :
Petromin Nissan was the first Automotive Dealer in the Middle East to move to a full virtual car sales and marketing suite when the pandemic struck in 2020.
With a suite of Augmented Reality Application, Virtual Reality Showroom and Virtual Reality Test Drive experience, encompassing the entire Nissan Saudi Lineup of 9 Cars for the year 2020, and Content Management and Insights Dashboard, Petromin Saudi looked for an end to end XR Sales and Marketing Suite.
With a suite of Augmented Reality Application, Virtual Reality Showroom and Virtual Reality Test Drive experience, encompassing the entire Nissan Saudi Lineup of 9 Cars for the year 2020, and Content Management and Insights Dashboard, Petromin Saudi looked for an end to end XR Sales and Marketing Suite.
XR Labs Solution :
As part of the requirement, XR Labs built a comprehensive Augmented Reality Visualizer that is loaded with functionalities that are value-adding to both the RoI and the end-user journey such as
- Product and Color Configurator
- USP Information Panel
- Drive in AR
- Interaction with Doors, Headlights, Honks etc.
- Easy Content Management and Insights view from Dashboard
Return on Investment :
- 40% increase in the website footfall
- 20% increase in showroom footfall
- 45% increase in google searches of products included in the visualizer
Let’s build your idea
Turn your idea into a reality with XR Lab’s Augmented Reality solutions.
Tell us your idea and we will help you turn it into an Augmented Reality solution.