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By XR Content Team Augmented Reality December 29, 2021

AR Games to engage your audience on Social Media

From kids to professionals, games seem to be an option to set their minds off from their day to day chaos. While a few games are puzzles and many others…

December 29 2021 6 mins read

Why do you explore AR Games for your brand??

From kids to professionals, games seem to be an option to set their minds off from their day to day chaos. While a few games are puzzles and many others are often scenario-based where users are asked to complete goals or collect points.

Did you know that AR Games are evolving all over the world?
With umpteen opportunities and customisation options, AR games are one of its kind marketing strategies to enable your target audience to stay informed about your products and services more intuitively on social channels. Though the primary function of AR games is to entertain the audience by seamlessly exploring the surroundings via camera, interacting with objects and performing point-based tasks, businesses can benefit from them by adapting new AR games strategies to attract and retain users, respectively.

Evolution of AR Games on social media

The advancement in AR technology has paved the way for the gaming industry to evolve over time. For instance, in 2016, Niantic Labs launched the Pokemon Go Game, and they shattered the entire internet fraternity with over 500 million downloads in less than 3 months. From Facebook to Instagram and Snapchat, they have enabled stickers, AR studio for creators (Facebook), and a few other intuitive options to let people get used to experiencing AR in their day-to-day lives. Hence, this is the apt time to build quality AR games to improve and stomp your business’ brand awareness across the world in one go.
According to Ericsson’s report, 6 out of 10 gamers wish for immersion in their gaming experience. So, as a brand, you can put yourself on top of your other competitors when you fulfil your audience with the rising demand for AR games.

Some AR games created by big brands are:

1. Snickers Hungry Games – on Instagram storie

Source: bestmediainfo
2. AirAsia Plane Flight – Visual effect to fly their planes
Source: bestmediainfo
3. Puma INDIA Rider – Rider filter to celebrate their retro sneaker collection
Source: bestmediainfo
4. Marshmello AR Game – on Instagram stories
Source: Groovejones
5. IKEA Which Icon Are You? – ‘Which Ikea icon are you? (an innovative filter)
Source: Chargedretail

Grab attention with AR Games

Over 60% of digital marketers prefer event marketing to amplify brand awareness effectively. In such cases, grabbing target audiences is the prime goal of businesses. When intriguing games are equipped with modern AR technology, it will help elevate curiosity and turn visitors into consumers.

Most surveys result shows that AR games that can grab users’ attention for 7 – 8 seconds can trigger users playing the games for another 5 minutes. In the era of distractions and abundant options for entertainment, AR games are vital in engaging the target consumers.
Therefore, AR Games has the potential to elevate any brand’s awareness to peak irrespective of where the brand originated. Do you want to know the possibilities of AR games to engage with consumers? Get in touch with us to understand the manifolds of AR gaming modules.
Want to experiment with web AR for your business? Get in touch with XR Labs.
Contact us

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