How AR / VR can help elevate B2B marketing?
With the rollout of new virtual reality technologies, consumers can look into the features of products in-depth, find why it is the best fit and make purchase decisions swiftly….
January 28 2022 6 mins read
How AR / VR can help elevate B2B marketing?
With the rollout of new virtual reality technologies, consumers can look into the features of products in-depth, find why it is the best fit and make purchase decisions swiftly. VR and AR technologies help B2B marketers to generate high-quality dynamic content that resonates well with the target audience. VR technologies can primarily act as an interactive storytelling tool, thus aiding users to experience a 360-degree immersive journey.
The crucial part of B2B marketing is enabling consumers to traverse through the marketing and sales funnel. While the consumer needs to purchase the product, technologies such as VR and AR can make your product stand out from your competitors’ products to increase sales. Mentioned below are a few other ways that benefit B2B marketers through virtual technologies.
1.Product Testing/Demo
Here is the dual benefit. Marketers can build a product prototype using VR technology and immerse their audience into the product with the exact working principle. Meanwhile, it also helps product developers explain their products in virtual conferences to other businesses who are keen to understand the product to purchase in no time. Besides, the 360-degree VR campaigns had surpassed boundaries reducing the difference between the real and virtual world to a non-existent borderline.
2.Product Customisation
Customers tend to try out multiple variants of the same product with different colours, alternate parts and totally customised products based on their needs. Apparently, B2B consumers prefer an array of customisation because they are not intrigued by generic products. Considering the scenario, adapting AR and VR technologies are apt options to increase product sales around the year.
3.Reduced Sales Time
In a B2B marketing environment, the product selling cycle is relatively longer than in any B2C environment. This is because of the fact that decision making happens at all levels, right from executives, managers and multiple stakeholders. Guess what? VR can be a solution to reduce sales time as a realistic VR product demo can be brought to all decision-makers at once and so the sales cycle can begin instantly without any lags. When combined with AR, B2B marketers can create compelling product demos to attract business and choose their products.
When Petromin Nissan wanted to develop a VR Showroom to engage offline activations and reduce the dependency on real estate in its showrooms, they reached out to us. We at XR Labs built a comprehensive Virtual Reality Showroom that is loaded with functionalities that are value-adding to both the RoI and the end-user journey, such as:
- Product and Color Configurator
- USP Information Panel
- Interaction with Doors, Headlights, Honks etc.
- Remote Control by the Sales Executive via a Web App running on a mobile device
- Easy Content Management and Insights view from Dashboard
Reach out to us for elevating your business with customised VR modules…
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