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By XR Content Team Digital Experiences January 19, 2022

How VR helps in Sales and Marketing for the Real Estate Industry?

In the last decade, the real estate business has transformed into multiple manifolds owing to people’s desire to live in a lavishly constructed home….
January 19 2022 6 mins read

How VR helps in Sales and Marketing for the Real Estate Industry?

In the last decade, the real estate business has transformed into multiple manifolds owing to people’s desire to live in a lavishly constructed home. While the industry is constantly booming with greater demand for housing, builders tend to satiate the buyers with new features, customised furnishing and to provide ample designs & choices to choose from. In order to swiftly enable buyers to visit the site, Virtual tours technologies are adapted to benefit builders & potential buyers. Considering the scenario, many real estate players are rolling out VR experiences to their buyers to stay ahead of their prime competitors.

Right from developing prototypes virtually to experiencing showrooms, elaborating testing & research scenarios, VR Technology is stepping into the automotive industry at a faster pace. The upcoming VR technologies can train and educate automobile professionals who operate complex machines and equipment or experience driving heavy vehicles in a complex environment.

How VR helps in Sales and Marketing for the Real Estate Industry?

As we know that Virtual reality technology provides a 360-degree immersion experience, it aids buyers to get rid of the physical world and feel the rooms of the home virtually in real-time. Since VR technologies can be customized, the buyers can easily virtual tour the entire property, saving travel expenses and time for property tours.
Guess what? Virtual Reality technology can also allow for virtual staging. It means builders and real estate brokers can project a wholly furnished space to prospective buyers despite the actual room being empty in real-time.
According to research by Goldman-Sachs, over 1.4 million real estate builders will adopt VR technology by 2025, which is equivalent to 80% of the entire builders in the field.

Different Types of Virtual Showcase

  • Guided VR Visits

    • Guided visits are commonly used VR technology in the real estate field as it is apt for already built and ready to occupy homes. With a panoramic capture (360 – degree video), it is easy to construct a guided VR module at an affordable cost. Besides, VR videos can be done with minimal renderings. In order to get an accurate and immersive experience, users need to wear the VR headset to see every aspect of the room, furniture, paint colour, ceilings and tiles.

  • Interactive VR Visits
    • Interactive visits let users navigate within a place by swiftly tapping or clicking on the particular hotspots in their view. This feature helps buyers traverse the entire floor, allowing them to look through carefully for instantly performing buying decisions. Though it is tedious to create an interactive VR module, the outcomes are effective and help boost the conversion rate.

    Other Perks of VR in Real Estate:

    • Accurate visualisation
    • Top-notch virtual staging
    • Cut down operation cost
    • Improved marketing efforts
    • Global Brand reach
    • Saves immense money and travel time
    When one of the prominent builders in Chennai, Radiance Realty, reached out to us for creating a VR and AR visualiser, we built a module for visualising the properties from different viewpoints.
    Do you want to implement VR modules for your business? Talk to us.
    Contact us

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