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By XR Content Team Digital Experiences November 22, 2021

How AR / VR experiences can enhance tourism experiences

With the advent of modern technologies, the tourism industry has experienced manifolds of development in the last two decades…
November 22 2021 6 mins read

Evolving Tourism Industry

With the advent of modern technologies, the tourism industry has experienced manifolds of development in the last two decades that caters to providing dynamic experience to people wishing to explore various demographics and cultures at ease.
Employing AR and VR technologies can aid travel industries to evolve and streamline their recurring processes to cope with the demands and meet the benchmarks created by competitors. These AR and VR technologies can automate day-to-day operations, provide vivid experiences to customers, and help reduce cost – leading to more aptly serving customers than ever before. Considering the COVID-19 impact across the globe, people are now relying more on getting a glimpse or experiencing the location even before they want to travel. Here comes the significant role of AR and VR in the tourism industry.
Caption all the images in the blog.

How does VR & AR enhance the tourism experience?

The imperative benefit of applying VR and AR in the travel and tourism industry is enabling customers to experience the service even before paying for it. The immersive and dynamic nature of VR and AR helps tourism businesses to project their unique selling points and the hotel rooms (to customers) to which they have business tie-ups. Guess what? These technologies can influence decision making instantly.

Customers /people can virtually travel to multiple destinations, and even locations where they are prohibited from stepping their feet physically. Assume visiting a jungle in Africa and experiencing wild animals right in front of your eyes! How cool is that? Say thanks to VR and AR for these advancements.
Especially with the AR technology, one can choose what footwear will best fit during adventurous travel like hiking and climbing. Travel businesses that implement AR and VR stay ahead in providing top-notch experiences to people wanting to travel around the world. To be precise, these technologies help convert your visitors to customers in no time.
According to Statista research in Germany, over 49% of people agreed to use VR tools for selecting their favourite holiday destination.
Tourism Australia says, “20% of people had experienced VR tools to select a holiday location, and over 20% of people have agreed to use VR in the future to compare and pick a holiday destination.”
Glimpse from one of XRLabs VR Safari experience

Pick points of AR and VR in the Tourism Industry.

  • Ability to project 360 degrees of any location in high resolution
  • Enabling users to pause, feel and experience a scene.
  • Creating surreal experiences for the user
  • Creating robust brand visibility
  • Ability to provide travel experiences to physically challenged people
  • Reducing the risks of travelling to vulnerable destinations
Are you interested in scaling up your business training with VR Technology? We are just a call away. Reach out to XR Labs today!
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