Realistic Visualization for Construction Industry - Paints / Tiles / Interior companies
While many B2B industries have explored and experimented with the new AR and VR technologies, the construction industries are slowly migrating their marketing strategies….
December 15 2021 6 mins read
Realistic Visualization for Construction Industry - Paints / Tiles / Interior companies
While many B2B industries have explored and experimented with the new AR and VR technologies, the construction industries are slowly migrating their marketing strategies from traditional to VR and AR technologies for better engagement and conversion to their audiences lately.
The prominent application in the construction industry is to integrate new VR technologies in BIM to visualise new designs and specific BIM information at the retails. With the aid of BIM and VR, construction organisations are effortlessly taking their customers into their new buildings, virtually, even though the actual construction begins.
Glimpse from AR technologies aiding the construction industries
How are VR and AR technologies aiding the construction industries?
The application of Virtual Reality in interior designs is capable of producing staggering outputs. Rather than sketching, imagining and explaining how a building or room looks, consumers can now wear a VR device and experience the room’s interior, walkthrough, and provide inputs for iterations virtually. This feature helps consumers inspect the rooms at every possible angle, making it easier to decide to invest instantly.
With excessive cost-effectiveness, VR walk-throughs are becoming more popular for construction organisations and small scale interior designing firms. On a broader scale, this technology gives wings to designers’ creativity and projects them to consumers even before the groundwork of the construction is planned and set out.
When it comes to AR technology, it constantly evolves to serve customers better for industries such as construction, furniture, interior design, and tiles.
Most companies use handbooks or brochures for the application of AR. For instance, consumers can place the brochure in the location they would like to place to turn on the AR app from their mobile to visualise the product with the exact dimension – as accurate as the product’s (furniture) actual appearance in their room.
Glimpse from Burger Paints AR Visualizer
Tiles & Flooring in Augmented Reality
Most consumers select tiles and then hesitate to purchase whether they will aptly fit in their room or not. This scenario impacts the purchase cycles of titles industries. When AR technology is adopted, customers can preview all variants of tiles and flooring, thus increasing customer satisfaction and purchase rate.
How does XR Labs help construction industries (paint/tiles/interiors)?
When Berger Paint approached us to create an AR tool, they were particular to empower every individual to realistically visually colour palette and its options on the walls of their homes.
We created an advanced Machine Learning Powered, Computer Vision, and Augmented Reality App that recognises different/separate surfaces and manipulates the colour naturally without losing the lighting and shadow features.
To know more about XR Labs, Contact us
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