Top trending E-Commerce Innovations with AR/VR
One of the most rapidly growing sectors in recent days is evidently the e-commerce sector. Most e-commerce giants are transforming their e-commerce….
January 05 2022 6 mins read
Top trending E-Commerce Innovations with AR/VR
One of the most rapidly growing sectors in recent days is evidently the e-commerce sector. Most e-commerce giants are transforming their e-commerce portals to provide easy access and better engagement for turning visitors into buyers. The compelling VR and AR tools play a vital role in allowing e-commerce organisations to stay ahead of their competitors and increase conversion ratios. Guess what? Experts predict that the e-commerce market will reach a staggering $24 trillion by 2025 when coupled with advanced AR and VR technologies.
How AR and VR are Transforming E-commerce?
- Brand awareness – E-commerce organisations can create awareness of the brand and provide customers with the option to experience products virtually in one go.
- Convenience – Ability to build virtual showrooms with AR technology to allow the target audience to explore a wide range of products from their homes without visiting a retail store.
- Cost savings – Instead of travelling, consumers can leisurely use an AR headset and look into catalogues to make purchase decisions strategically.
- Simulations – AR technology can create an immersive experience for customers, i.e.) they can virtually experience products online and shop them based on their preferences.
Source : Wanna Kicks
Ways Virtual Reality (VR) is Enhancing E-Commerce Shopping!
E-commerce giants are applying virtual reality technology to produce top-notch personalised experiences whilst creating a seamless shopping experience. For instance, a few brands are using 3D biometric imaging technology to aid customers in scanning themselves with AI apps and providing personalised recommendations depending on features such as size, shape, colour and other preferences. As AR and VR become a part of our lives, eCommerce organisations can use users’ surveys to produce a tailored online shopping experience in the near future.
Improved Customer Relationships
The AR technologies used by e-commerce brands help provide an intuitive experience and construct a lasting relationship with consumers. Most AR technologies help businesses elevate engagement between brands and consumers, resulting in improved conversion rates.
As per the research conducted by Vertebrae (Facebook’s AR Partner), retailers utilising AR technologies during the pandemic have seen a 19% rise in their customer engagement. Besides, the buying ratio increased by 90% for consumers who engaged with AR technologies.
The benefits of augmented reality in e-commerce
- Options to experience products virtually before buying.
- Brand awareness and credibility
- Appealing technology to GenZ
- Ability to optimising supply chain
New and upcoming AR and VR trends for E-Commerce business
- Demo videos
- Display instructions
- Small business applications
- Combined VR and AR technologies (hybrid)
Are you looking forward to exploring more about AR and VR for your business? Take a look at our works.
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